Make it Local

Copy direction & Story

Copy assets

Script writing

Make It Local celebrates the launch of a new line of organic cotton t-shirts, produced in Saint-Odilon, Quebec—bringing production closer to home with every collection.

To mark this milestone and showcase the brand’s commitment to supporting local talent and artisans, we partnered with two Canadian artists to create a collection of limited-edition t-shirts alongside the core line. Through videos, we spotlight their unique artistry, personal expressions of local living, and inspiring perspectives on fostering a more connected, meaningful lifestyle.

The project culminated in a vibrant local art event, transforming a simple production ethos into a celebration of community, creativity, and the powerful bonds that bring us closer.