Inspire Better Living brand video

Copy direction

brandbook

sustainability coms

b

Frank And Oak — Inspire Better Living Brand Anthem

This campaign embodies the essence of Frank And Oak’s mission: inspiring meaningful living through sustainability and community connection. Created alongside our updated brand playbook, the video serves as a beacon of our values, resonating online and within our brick-and-mortar spaces.

Spotlighting five remarkable Canadian individuals, the video was directed by Suzannah Alexa and guided by the brand principles and mission I helped shape. From diverse backgrounds and fields—art, design, music, and winemaking—they share a common thread: a passion for their craft and a commitment to creating a positive impact in their communities.