“As Nature Intended” Campaign

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Frank And Oak’s Spring/Summer 2022 campaign captured the emerging post-pandemic narrative of freedom and rediscovery. As Nature Intended embraced frolicking and unapologetic cheesiness—Padmé-and-Anakin style—because after two years of constraints, we all deserved a bit of unrestrained joy.

Showcasing natural fabrics like responsibly sourced Tencel, linen, hemp, and cotton, the collection offered a sustainable escape from synthetic clutter. Whether running through lush fields or basking in golden sunlight, the collection was designed for every nostalgic, sun-filled moment.

With a two-video narrated series and a photo shoot of standout looks spearheaded by Suzannah Alexa and myself, the campaign redefined summer style—playful, sustainable, and deeply attuned to the new era of possibility.