Alberta Association of Optometrists.

In partnership with the Alberta Association of Optometrists (AAO), our "Eyes Need Care Too" campaign emphasizes that prioritizing eye care should be as innate as brushing your teeth or bathing. Using relatable moments like a toddler refusing vegetables, these ads highlight, in comparison, how simple it can feel to incorporate eye health into daily routines. Launched on July 8th 2024, the campaign intentionally uses digital platforms and out-of-home advertisements to ensure broad visibility across Alberta, Canada, bringing awareness about the ease and significance of eye health to all.